Whether we might want to consider blogging as outdated or not to how Twitter has seemed to have taken the place in catching the readers’ attention, blogging may still definitely have a longer period to stay. So in the meantime, we have no reason to discard the idea that blogging is such an important tool in communicating our messages to our readers, especially if our businesses have a lot to benefit from this social media. Taking my points of view from different sources the web over, I would like to share some of the best practices which are still potentially helpful in writing successful blogs, particularly business blogs.
1. Don’t ignore blogging as a business writing tool.
It’s so tempting to say that business writing is definitely different from blogging just because for instance of our outright concept of business write-ups to always come in the form of letters, memos and other kinds of written communications. Blogging may have had the association to informal writing which may appear to some as weak enough to send the business message we need to send out but with many of today’s big companies having tried this medium and has came up to unexpectedly good results, there’s no doubt that blogging is “some” tool to grab when writing about your business.
2. Most business strategies are made to work so apply one.
A strategy is a plan designed to work out on most anything that may likely come up after a blog has been written, whether it was expected or not. This, just like how a business marketing plan works, aims to make sure the blog does not get covered up by all the other blogs that other writers may write as a result of your blog the worse of which, is to totally gear your readers to a different company or product. A good strategy would be to make sure the blog contains indispensable information on your product which the readers couldn’t find elsewhere. In addition, this information may also be given in increments so as to attract returning readers. It’s also quite wise to include in your strategic blog your target audience, for purposes of brand building, increasing sales and communicating with employees, customers, prospects or vendors.
3. Write about the readers’ needs in their own words.
When writing about a certain topic, it is easier to write with a good grip to your purpose in mind but from what I’ve read, it is more compelling to the readers if something written drives them to do the actions they had been doubting doing. For example, when you are writing to get prospective customers, you might want to write on the current industry situation which will inform or even educate your customers on the benefits of your product or about an interview which you might have conducted with industry leaders. Your voice or tone in writing also needs to be more personal so the readers wouldn’t take it like it was written by different individuals. If you are writing for instance to an audience in a specific industry like engineering, then it’s best that you are knowledgeable on some engineering jargons and be able to sound like you are an engineer yourself.
4. Put personal “touch” to your blog using a reinforcing picture including your own, a “scannable” format and some well-chosen keywords.
One of the most important factors that make articles readable is the way they are put on the page. With today’s myriad of blogs and readable contents on the web, it wouldn’t come far that readers quickly scan the whole article first before deciding to read through. As I’ve read from my references below, a bulleted or a list structure could help the article come out easy to read and much easier to understand. A picture that will catch the readers’ attention can contribute to the retention factor. Adding your own photo is also one thing that can put any alienating thoughts away. And of course, your blog can be easily located on the web with carefully-chosen keywords or an encompassing title.
5. Listen to the readers and don’t forget about them.
Lastly, the readers should always be put in mind. They are the ones who go through the process of doing scrutiny to your work so when you get one comment, may it be a really good one or a neuter one, it’s not bad to make a response. The readers may feel happy to know that the author gives time to acknowledge their feedback. After all, listening to their concerns can contribute to the next article to blog on. Although it always makes sense to write fresh and very original ideas all on your own, it wouldn’t hurt your writer ego to know that your readers have great ideas to borrow as well.