Overview on Business-to-Consumer Marketing

By rgardoce

Although the financial situation involved in a Business-to-Consumer marketing is only second in size to the financial amount that the Business-to-Business market sector may use in commerce, B2C marketing promises the same amount of opportunity for growth and success. In fact, since B2Cs have come way before the B2B concept got into fruition, most of the olden ways that we know of doing business now have actually been structured from it. And with the humongous consumer market willing to tap the B2C method on a day-to-day basis, it certainly is not a pain somewhere to give it a little attention.

Impulse advertising

Consumer advertising that generates sales is expensive because of the wide options for advertising media, the variety of marketing activities that can be employed to reach the target group and the wide spectrum of consumer behavior. This puts budgeting one of the top factors in your business decision-making, yet it certainly shouldn’t stop your business campaign taking into consideration the population of market customers. So the next question is on how to effectively create impulse for every type of target customer spectrum – an up-to-date method that may just work well to make your company’s marketing appeal to the customer’s attention and their emotions – and motivate them to buy. Then, you can turn to branding or product identification. As a customer spectrum relates the quality of the product marketing campaign to the prestige associated in using the product, customers are persuaded even to pay high prices. Even more, if that prestige develops into the customers’ feelings of security and trust, the set of target consumers will not doubt about buying your product and become your loyal customers as they take your company for someone whom they can trust on product quality.

Loyalty by word-of-mouth

It is always true that the customers are the most reliable source of trustworthy word-of-mouth. So your next big step is to be careful when it comes to your customer service and the immediate customer experience as you wouldn’t usually have the surefire avenue for after-sales service mostly available only to B2B dealings. Put in mind how a superb customer service results into repeat customers. With repeat customers coming back to your store comes good customer feedback, testimony, word-of-mouth, customer loyalty, even another set of customers brought in by their highly-satisfied referrers and possibly, a strong network for social marketing.

The internet

And yes, who wouldn’t understand or even get awed at the concept of having business done through this modern-day network of computers when for the last few centuries, businessmen and mercantile systems had been taming commerce by employing good management of goods, shops, people, vehicles, money, raw materials, communication, the customers of course, maybe other tangibles, even time and space – but which all just seem to shrink into a mesh at the birth of your business website. So, getting to the point, your business has to have a website – one that should be able to help your business fit into one homepage every possible convenience that your customers might appreciate of your online presence from being able to get quick info on your promotions down to completing a purchase in a matter of minutes, being able to track these and communicate with your company regarding other matters. Unlike your shop which doesn’t readily and quickly answer upfront questions from customers or make your store salesperson show all the complete technical product information, your website should be a great help to satisfy mostly the customer experiences which minimize customer service concerns at your physical business location.

Business-to-Business Marketing Strategy

By rgardoce

Business-to-business is actually a new concept in marketing. At 15 years, it has just been regarded as totally different from consumer marketing. Although it is the consumers who are the actual end-users of B2B businesses, each B2B business has its own distinct demand for products in the process of producing consumer goods, whether one B2B company involved has a direct consumer under it or it has to pass on its product to the next chain in the process in order to reach the general public. Thus, it is apparent that B2B marketing is differentiated and so clearly defined for our own marketing purposes.

In a research paper by Matthew Harrison, Paul Hague and Nick Hague of B2B International, a quite detailed approach to the uniqueness of B2B Marketing has been discussed concentrating on purchasing decision, market segment behavior, and product and service quality involved along with opportunities for marketers in these areas.

Targeting the right purchase decision-maker

B2B companies have different needs unlike the consumer market. Most buying decisions are decided upon by a group of people from a specific division of a company which involve considering the concern of a group rather than that of the purchasing officer, for example. The marketer should be able to identify which group to target and how to communicate to this group to answer its needs for a successful marketing campaign.

B2B marketing trends and behavior

Being able to know the trends in the B2B market is a highly valuable information in identifying what the market needs and how to meet these needs. Based on the research, the B2B market is often rational which means that the products should always be in good quality, these are delivered on time and the prices are reasonable. It also said that the B2B market demography is relatively small compared to that of the consumer market although B2B market usually spends much more than how the consumer market spends which implies the need for the marketer to come up with great customer after sales service and value-added support. Unlike the consumer market which usually has up to 12 segments, the research gave only 4 segments on B2B market behavior – those who are concerned with price, quality and brand, service or partnership. The marketer’s job then is to carefully stratify the market through research into these segments – which is not an easy thing to do because intangible areas for customer support have to be identified – but certainly is good marketing if we have to determine the best strategy to penetrate the targeted segment. And instead of jumping into the bandwagon when it comes to trends in innovation, the research said that using research in the B2B market innovation trends will provide reliable results in determining which innovation will apply to the products as B2B markets rather thrive on customer service, product quality and long-term relationships.

Focus on product knowledge and service quality

Unlike B2C (Business-to-Consumer) companies where consumers are given product options that usually feed their fancy, the complexity of B2B products require highly technical and experienced sales people to provide after sales service, problem resolution and client management. Face-to-face interactions are important between the seller and the client in order to build a long-term relationship as most B2B companies rely on the trust of a loyal customer base which continually needs to order machine parts, consumables or office supplies. This means that B2B buyers are long-term buyers and since they buy repeatedly, it is crucial that extra care is given to each client. And even if the consumer market thrives with packaging and sub-branding, this strategy is less important with B2B marketing since B2B companies are mostly knowledgeable with brands and what retains good business is the selling company’s product expertise and drive in customer relationship-building.

Business Marketing Strategy that Works

By rgardoce

There is no better way to think of your business success than to think in a long-term goal. If businesses have to earn money, keep customers, continue providing good products and services, it is something that any entrepreneur always would like to worry about, or to better say it, strategize on. A marketing strategy is a plan that should keep the business going for a long time, even for generations if the market permits, if the products and services sell and people behind how the company works uphold that strategy or even improve in what hasn’t been quite working well in it.

Attraction of customers

Getting customers is harder than maintaining it, so I have read somewhere and would like to agree on. Therefore this concept actually makes the job of selling easier so long as we do it the right way. Doing the right way means everyone in the company knows the essence of being able to maintain the quality service for the customer amidst the existence of other not-so-quality aspects for example, a low product quality. Of course, as most new customers are often attracted to product quality, returning customers on the other hand are often better swayed not by cunning sales representatives but, as has often been repeated in customer service sales trainings, the good and exciting customer experience.

Strategy means continuing business

Talking about continuing the business is a long-term goal, which is what most successful businesses have always anticipated in the early days, or so for those aspiring start-up ones. Putting the future in mind requires setting plans or strategies which will support the business during the hard times. Contingency plans or Options B and C aren’t new concepts in businesses even before the age of Social Media Marketing. Sometimes, some businessmen choose to venture in other fields not exactly related to the original business they put up that apparently seems unreasonable but somehow in some way becomes a strategy in saving the original company, although this strategy doesn’t guarantee to work for all businessmen. Concepts such as marketing research, consumer research, product innovation, customer service, product quality just in the right amount of presence all contribute together to making a good form of strategy that works.

Business Marketing Strategy that Works

By rgardoce

There is no better way to think of your business success than to think in a long-term goal. If businesses have to earn money, keep customers, continue providing good products and services, it is something that any entrepreneur always would like to worry about, or to better say it, strategize on. A marketing strategy is a plan that should keep the business going for a long time, even for generations if the market permits, if the products and services sell and people behind how the company works uphold that strategy or even improve in what hasn’t been quite working well in it.

Attraction of customers

Getting customers is harder than maintaining it, so I have read somewhere and would like to agree on. Therefore this concept actually makes the job of selling easier so long as we do it the right way. Doing the right way means everyone in the company knows the essence of being able to maintain the quality service for the customer amidst the existence of other not-so-quality aspects for example, a low product quality. Of course, as most new customers are often attracted to product quality, returning customers on the other hand are often better swayed not by cunning sales representatives but, as has often been repeated in customer service sales trainings, the good and exciting customer experience.

Strategy means continuing business

Talking about continuing the business is a long-term goal, which is what most successful businesses have always anticipated in the early days, or so for those aspiring start-up ones. Putting the future in mind requires setting plans or strategies which will support the business during the hard times. Contingency plans or Options B and C aren’t new concepts in businesses even before the age of Social Media Marketing. Sometimes, some businessmen choose to venture in other fields not exactly related to the original business they put up that apparently seems unreasonable but somehow in some way becomes a strategy in saving the original company, although this strategy doesn’t guarantee to work for all businessmen. Concepts such as marketing research, consumer research, product innovation, customer service, product quality just in the right amount of presence all contribute together to making a good form of strategy that works.

Small Business Online Marketing Trends in Overview

By rgardoce

The online marketing arena has the trend to show as well just like how businessmen and entrepreneurs have to look out at how the other key determiners in commerce perform. And with the widespread popularity of e-commerce, it isn’t a possibility that much of the old-school marketing techniques have mostly been left out as mere theories in the pages of many business books prior to the advent of social media. Of course, this blog isn’t at all focused at social media alone as there are other ways that online businesses affect how we use the web in business.

Customer retention and loyalty

Most businesses nowadays rely on this most single and very important strategy in increasing their market share or sales, if not maintaining their clientele. With so much competition going on and the high cost of maintaining visibility in multiple channels, it is much wiser to maintain good communication and relationship with your existing customer base who sometimes buy for the sake of your good customer service alone. For all we know, the advent of high-tech word-of-mouth using social media portals which can send instantaneous information to various market spectrums is to become an e-commerce phenomenon where people would tend to buy based on their experience and will most likely influence other buyers.

Use technology that amazes the target

Although it might still be expensive to rely on the most popular ways to get the customers’ attention like getting the best keywords which can create big results in search engine marketing advertising, the internet is not without other tools which can provide additional search optimization for your business. Customer feedback platforms like UserVoice, GetSatisfaction and IdeaScale might just do the trick in improving your site popularity and at the same time provide your clients with a good channel like to express gratitude towards your product which can even mean more than just one happy customer. Additional tools include a number of social media sites and mobile or local search listings. This blog wouldn’t be helpful if text messaging sites like ClearSMS.com and Group2Call.com are not mentioned to be one of the many tools which we can usurp of the internet.

Putting sincerity and push to personal marketing

Traditional marketing has always been characterized with so much over-budgeting and planning that at this point in time would mean doubling the effort required if we don’t hitch on to the current trends. Personal marketing may sound like you have to get yourself exposed a bit but it wouldn’t be that harmful when you keep the focus in just doing the business. Putting your first name on a tweet and your company name next wouldn’t necessarily pose a threat to your privacy but might even in fact create a better sense of transparency and a “down-to-earth” effort on your part to reach out personally to the customers. Other personal efforts would also come in the form of doing analysis to the survey results which you might have personally taken time to embed on your site from SurveyMonkey or QuestionPro. You can choose to use the information from the surveys to send emails to your target consumers as another personal effort at your company’s marketing. In addition, your sites might also look more “willing to help” with your slide show posts used at a presentation, video uploads of demonstrations or related informative blogs.

Using social responsibility or a little favor to appeal

And with the relevance of issues on companies “getting green”, your company might as well prosper in marketing along these colors. Emphasizing on your company’s drive to save on some things on one hand and do recycling on the other is one approach to gaining the sense of public customer approval. With a little sincerity, giving time to indeed check on things which your company has been extravagant at and curbing out the next expenses would do the talk. Participating in community programs or ecologically friendly practices would as well not only improve your company exposure but increase your social networking ties. On the other hand, providing a little favor for the client who is most likely to buy by giving a one-month free trial for example as part of your marketing is something that customers can always give a thought on and increase their trust in your company.

Where to Market or Sell Online

By rgardoce

Web presence is highly important for businesses nowadays, but it has to be the right kind when it comes to making your business prosper using this technology. Your business may come out overspending on a search engine optimization plan for your small business or your name is simply too big to be left out of the top list among search engine results if you don’t have any inkling as to how to work out the best strategy.

Weigh credibility over specialization

It isn’t a surprise anymore that there have been big names in online business and these have tangible impacts to how you might decide on putting your business presence into view. Companies like e-Bay and Amazon have a lot to offer but selling in these platforms does not ask a little. Business here can run through stiff competition among fellow sellers who most often have to try beating each others’ prices. It is up to the sellers to consider whether they would want to compete in these bigger sites which certainly provide the credibility needed by any professional company if that is the top priority. If your company will have to get by with the standard fees to post your business in auction or selling sites, it wouldn’t be riskier to partner with these bigger names. In rare cases, sellers who go to sites like Etsy which caters handmade goods actually do well in this specialized portal, so it’s always good to try out other free sites as well for your small business if the big sites are just too competitive in the meantime.

Size and speed matters

When a normal business starts to grow, it also needs bigger space in the online community especially if it is the customers’ needs that require for faster, more reliable and secure transactions. Online selling services from e-Bay and Amazon at this point aren’t hard options to consider with their track record on “easier transactions” and “fewer customer service problems” due to buyer reliability.

What price means

When your business couldn’t find productivity in bigger sites because of the price competitions, there are smaller sites which can actually help you focus on your product’s “unique features” for the selling advantage. Craigslist is one listing site that can offer you additional visibility aside from your membership at smaller auctions or specialized selling sites. Online stores like Yahoo’s can help but may not necessarily provide the decent layout required for a high customer traffic selling portal. Just be sure to remember it always makes better sense to have a more professional website. If price really has to be the weightiest factor to consider, setting up your basic website that can show your company product and services will be much more helpful in directing buyers into your shop.

Go social

With that said, online social media sites like Twitter and Facebook can promise a different twist in your marketing. With social media marketing, your social networks will work to “to expand your customer base beyond your retail store.” The focus is to improve your customer service which will in turn spread around through word-of-mouth. A carefully brought out social marketing can mean an easy and enjoyable way of securing a loyal base of customers who will continue to buy your products or hire your services because of the social effort they see you put in.

 

Use the Advantage of the Internet as a Marketing Tool

By rgardoce

The internet is a potent tool in Marketing as it has the capacity to operate in high speeds and it almost spans the whole world. So what exactly is there to take advantage of is our big question. Most professional companies and even individuals today at least have a website where to show off it’s products and services, so the need for a good way to manage information is highly needed if we want our websites to stand out in the crowd. It wouldn’t be that easy though because there certainly is a lot of unhelpful information around, so let’s roll down the few which we can be mindful of in dealing with the internet.

Make automation work where needed

There are what we call “broadcast emails” which send batches of emails to clients about special offers or promotions but be sure to avoid sending these to totally new customers or customers who might have taken advantage of the offer already. This is where the human factor comes in. It would actually help if you take some time to change your “ezine” or auto-responder list to fit your current promotion or your target subscribers so as to avoid your emails being reported as spam.

Take advantage of search engine rankings wisely

It sure sounds great to be on top of the lists of search engines providing search results rankings because it more often means that your business is becoming a big hit and of course it is not becoming a smaller business. Certainly, with small businesses, maintaining a web presence may just mean well to have a workable website for clients to see and for your employees to access office email. It should be practical on your side to spend just enough for your web presence until such time your company may already need a bigger one.

Learn to avoid the stress of working online

This actually doesn’t mean that working using the internet is stressful. It is the amount of time and effort required to answer each email, chat and post from anonymous site visitors that can cause stress if not managed well. If what you have is a small business, it would be fairly feasible for your company to avoid the “big presence” not only because you want efficient budgeting but also your small business customers’ referrals are more likely to seek your services based on what they have actually heard from your customers which provide better reliability than most of us would consider information from the web.

Blast of when ready

Of course, if all things go smooth and ready for your business to take the next leap forward, the internet is the big resource awaiting. There are many online marketing solutions that you can take advantage to support your growing business such as email marketing, banners, cost per click and search engine marketing. All of these aim better traffic to your site, bigger marketing base and high rankings at search engines for the long run and even if these don’t usually require small investment, there’s always a way for you to talk it over with your marketing company for your money’s worth.